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The week of January 12 on The Bold and the Beautiful is shaping up to be a period of “Big Trouble” for several key players. The narrative focuses on a secret “Deal” between Katie Logan and Eric Forrester that has far-reaching implications for the family and the business. While the details are initially kept under wraps, it becomes clear that this arrangement is born of desperation and the need to protect a shared secret. Donna’s reaction to the deal is one of intense “Drama,” as she feels excluded and betrayed by those she trusts most. Simultaneously, Dylan finds himself presented with a “New Opportunity” that could either be his salvation or his ultimate downfall. This opportunity involves a high-stakes gamble in the corporate world that pits him against some of the city’s most powerful figures. The tension is palpable as the characters navigate these complex situations, with the threat of exposure always looming. The theme of “Big Trouble” extends to the romantic lives of the characters as well, with several relationships being tested by the fallout of these secret maneuvers. As the week progresses, the interconnectedness of these storylines becomes apparent, leading to a series of confrontations that will define the rest of the month. Katie and Eric find themselves in a precarious position, forced to defend their choices while also dealing with the emotional toll of their deception. This storyline explores the ethical complexities of power and the personal costs of maintaining family legacies in a world where secrets are the ultimate currency.
Navigating the Elevated Drive: Unveiling Underrated Luxury Sedans and SUVs for the Savvy American Buyer in 2025
As an automotive industry professional with a decade of experience, I’ve witnessed firsthand the ever-evolving landscape of luxury vehicles. Consumers today are more discerning than ever, seeking not just a prestigious badge, but also exceptional value, advanced technology, and a driving experience that transcends the ordinary. While the titans of the luxury market – Mercedes-Benz, BMW, and Audi – continue to command attention, a growing number of marques are quietly challenging the status quo, offering compelling alternatives that often fly under the radar. This isn’t about settling for less; it’s about recognizing astute engineering, sophisticated design, and a commitment to delivering true luxury at a more accessible point. For the discerning American driver in 2025, this presents a golden opportunity to acquire a premium vehicle that balances performance, comfort, and cutting-edge features without the exorbitant price tag often associated with established luxury giants.
This analysis delves into a curated selection of these often-overlooked gems, exploring their unique strengths and how they position themselves within the competitive premium automotive segment. We’ll examine compact executive sedans that punch above their weight, mid-size SUVs that redefine practicality, and even a high-performance coupe that offers a tantalizing taste of exoticism at a surprisingly attainable price. The focus remains squarely on delivering insightful perspectives for individuals seeking their next luxury car purchase or considering a premium SUV investment.
The Compact Contenders: Sophistication in a Smaller Package
The entry-level luxury segment is a battleground where brands vie for the attention of up-and-coming professionals and astute downsizers. While established players have long dominated, newcomers and established brands with a strategic focus are making significant inroads.
The 2025 Cadillac CT4, with a starting MSRP of $34,995, stands as a compelling option for those who appreciate a driver-focused experience. While the hardcore enthusiasts will undoubtedly gravitate towards the more potent CT4-V and the formidable CT4-V Blackwing variants, the standard CT4 offers substantial appeal. Its Premium Luxury trim, when equipped with the 2.7-liter turbocharged four-cylinder engine, delivers a robust 310 horsepower and 350 pound-feet of torque. This powertrain is more than capable of propelling the CT4 from 0 to 60 mph in a brisk 4.8 seconds, providing a genuinely engaging drive. Even the base engine, producing 237 horsepower, offers respectable performance and impressive fuel economy, achieving up to 26 MPG combined according to EPA estimates. While some critiques have pointed to interior materials falling slightly short of certain segment rivals, such as the BMW 2 Series Gran Coupe, Acura Integra, or Mercedes-Benz CLA-Class, the CT4’s overall driving dynamics and premium aspirations remain undeniable. It represents a distinct American take on the compact luxury sedan, emphasizing a spirited character.
Stepping into a slightly different, yet equally compelling, segment is the 2025 Toyota Crown, commencing at $41,440. This model represents a fascinating departure for Toyota, offering a decidedly luxurious proposition that often flies under the radar. While Toyota is primarily known for its mainstream appeal, the Crown imbues its vehicles with a subtle, Lexus-like refinement, creating a compelling argument for its inclusion on any list of underrated luxury cars. Its elevated sedan silhouette and available hybrid powertrain, producing 236 horsepower, are capable of reaching 60 mph in approximately seven seconds. For those seeking more exhilaration, the top-tier Platinum trim boasts a Hybrid Max powertrain that elevates output to a commanding 340 horsepower and 400 pound-feet of torque, shaving two seconds off the 0-60 mph sprint. A key differentiator here is the standard all-wheel-drive across all trims, a welcome feature for diverse driving conditions. Furthermore, the availability of the Crown Signia variant, offering a crossover SUV form factor, broadens its appeal to those who prefer a slightly higher driving position and more versatile cargo space. The blend of Toyota’s renowned reliability with a newfound emphasis on upscale features makes the Crown a truly unique offering in the premium sedan market.
The 2025 Lexus IS, with a starting MSRP of $41,830, continues to be a benchmark for refined compact executive luxury. While it may not possess the same aggressive performance envelope as some of its German counterparts, the IS excels in delivering a supremely comfortable ride and a cabin meticulously crafted with premium materials. For the 2025 model year, Lexus has refreshed the IS, introducing updated exterior styling, an enhanced interior, and a larger 12.3-inch infotainment display complemented by a digital instrument cluster. A significant development for the upcoming 2026 model year is the streamlining of the lineup to exclusively feature the IS 350, powered by a 311-horsepower naturally aspirated V6 engine. This move will undoubtedly resonate with enthusiasts who cherish the smooth, linear power delivery of a six-cylinder powerplant. The IS 350 is capable of achieving 0-60 mph in the five-second range, offering a blend of spirited acceleration and elegant composure. Even with its upcoming updates, the current 2025 model continues to offer a robust selection of powertrains, including the exhilarating V8-powered IS 500 F Sport Performance, a potent reminder of Lexus’s performance heritage. This model embodies the essence of a sophisticated luxury sedan for sale, prioritizing occupant comfort and a tranquil driving environment.
Another strong contender in the premium compact sedan space is the 2025 Genesis G70, starting at $43,450. Genesis has rapidly established itself as a formidable competitor to the established German luxury brands, offering a remarkable balance of upscale amenities, premium materials, and engaging driving dynamics at a compelling price point. The G70 significantly undercuts the starting MSRPs of its primary rivals, the BMW 3 Series and Mercedes-Benz C-Class, while still delivering a highly refined experience. Available with optional heated and ventilated seats and boasting an agile chassis, the G70 offers a choice of potent turbocharged engines, culminating in a 365-horsepower, 3.3-liter twin-turbo V6. This flagship engine propels the G70 from 0 to 60 mph in an impressive 4.5 seconds. While concerns regarding brand heritage and dealer network are sometimes cited, the G70’s intrinsic qualities – its sophisticated design, luxurious interior, and spirited performance – make it a remarkably strong value proposition. The base four-cylinder model, while offering adequate performance, may not match the fuel efficiency of some competitors, but the overall package remains exceptionally attractive for those seeking a performance luxury sedan.
The Mid-Size Maestros: Space, Comfort, and Elevated Presence
As we ascend into the mid-size segment, the emphasis shifts towards greater practicality, enhanced passenger comfort, and a more commanding road presence, without necessarily sacrificing the luxury and performance attributes.
Mazda continues to impress with its 2025 Mazda CX-90, a three-row mid-size SUV with a starting MSRP of $38,800. This vehicle represents a refined and often underestimated option for families and individuals who prioritize spaciousness and versatility without compromising on style or driving engagement. The CX-90 distinguishes itself with a meticulously crafted, upscale interior and a potent inline-six engine that produces 280 horsepower and 332 pound-feet of torque in its base configuration. What truly sets the CX-90 apart is its dynamic capability; the vehicle feels remarkably agile and composed at higher speeds, a testament to its precise steering, responsive handling, and sophisticated body control. Standard features include comfortable leatherette-trimmed seats and Mazda’s comprehensive i-ACTIVSENSE safety suite, with optional upgrades like a panoramic sunroof and a hands-free power liftgate further enhancing its appeal. With seating for up to eight passengers, the CX-90 is an excellent choice for larger families seeking luxury family SUV options. It’s worth noting its close relationship with the Mazda CX-70, which omits the third row and offers slightly different styling and features at a comparable price point.
The 2025 Lincoln Nautilus, starting at $53,995, embodies a distinctively American approach to luxury, prioritizing opulent comfort and cutting-edge technology. The Nautilus guarantees a sumptuously appointed interior crafted with high-end materials, complemented by an array of advanced active safety features and a remarkably smooth ride. A standout feature is the expansive 48-inch digital screen that dominates the dashboard, providing an immersive and futuristic user experience. While its direct rivals include formidable German SUVs, the Nautilus offers a compelling value proposition and an undeniably luxurious experience, even if its driving dynamics are not as overtly sporty as some competitors. The hybrid powertrain delivers an incredibly serene and quiet driving experience, with the engine seemingly operating with a remarkable degree of smoothness and isolation. The sole available powertrain for the non-hybrid model is a 250-horsepower turbocharged four-cylinder engine paired with an eight-speed automatic transmission and all-wheel drive. A more potent hybrid version boasts 310 horsepower, offering enhanced performance. For those seeking a sophisticated and comfortable premium SUV, the Nautilus presents a compelling case.
The 2025 Genesis GV80, with a starting MSRP of $57,700, is a testament to Genesis’s commitment to delivering exceptional value in the luxury SUV segment. Despite its numerous merits, including an original design and a wealth of desirable features, the GV80 often resides in the shadow of more established European luxury SUVs. This is partly attributable to the brand’s relative youth compared to European marques and the perception that a lower price point might suggest a compromise in luxury. However, the GV80 defies such notions, offering a sumptuously appointed cabin, high-quality materials, and an extensive list of features, including a large 27-inch digital display, heated seats, wireless phone charging, and a powered tailgate. The engine lineup is equally impressive, featuring a 300-horsepower turbocharged four-cylinder or a potent 375-horsepower, 3.5-liter twin-turbo V6. The latter propels the GV80 to 60 mph in under six seconds, rivaling the performance of larger, more expensive SUVs. For buyers who desire true opulence and are willing to prioritize value over badge prestige, the GV80 is an outstanding choice for a luxury crossover SUV.
Rounding out our mid-size selections is the 2025 BMW 5 Series, beginning at $59,900. While emanating from a prestigious brand, the 5 Series, particularly in its base 530i configuration, can be considered an underrated luxury sedan. It offers a more accessible entry point into the realm of German luxury sedans without compromising significantly on the core attributes of refinement and comfort that define the iconic 5 Series. The 530i’s 255-horsepower engine provides adequate performance for daily driving, and its EPA-rated 31 MPG combined is commendable. The 0-60 mph time falls within the five-second range, which is more than sufficient for most drivers. The interior boasts a spaciousness and perceived quality befitting the BMW brand. For those seeking increased power, the 540i xDrive offers a 375-horsepower inline-six engine for a higher MSRP. The 5 Series represents a quintessential German luxury sedan, offering a compelling blend of performance, comfort, and technological sophistication.
The Pinnacle of Underrated Performance and Style
While the previous sections focused on more broadly accessible luxury vehicles, it’s important to acknowledge offerings that push the boundaries of performance and design, even at a higher price point, while still offering compelling value relative to their direct competitors.
The 2025 Volvo S90, though not currently available in the US market for the model year specified, represents an intriguing prospect as an underrated luxury option that historically offered a more competitive price point than its key rivals. While certain reviews have noted its ride and powertrain refinement may not always match segment leaders, and criticisms regarding trunk space or feature availability compared to some competitors have surfaced, the S90 remains a competent, safe, and relatively luxurious sedan. Its hallmark Scandinavian design aesthetic, a key contributor to Volvo’s brand appeal, imbues the S90 with a timeless elegance. Standard features include heated seats, a panoramic sunroof, and all-wheel drive, alongside a generous application of upscale interior materials. The base four-cylinder engine, while not overtly sporty, produces a healthy 295 horsepower and 310 pound-feet of torque, with an EPA-rated 26 MPG combined. The plug-in hybrid variant, available on top T8 models, delivers a formidable 455 horsepower and 523 pound-feet of torque, achieving an impressive 66 MPGe combined rating and a remarkable 0-60 mph time in the four-second range, making it a truly potent and efficient performer. For enthusiasts considering luxury car deals, keeping an eye on the S90’s potential return or similar Volvo offerings could prove beneficial.
Finally, we arrive at the breathtaking 2025 Lexus LC, with a starting MSRP of $101,700. This is the flagship coupe and convertible from Lexus, a true automotive masterpiece that has been in production since 2018. The LC represents the pinnacle of Lexus design and engineering, and while it commands a significant price, it offers a unique and compelling proposition in the luxury performance coupe segment. The convertible variant, adding $8,000 to the coupe’s price, does full justice to the magnificent naturally aspirated V8 engine under its hood – a rarity in today’s automotive landscape. This V8, also found in the now-discontinued RC F and the soon-to-be-discontinued IS 500 F Sport Performance, delivers an exhilarating auditory and visceral experience. The LC500’s exterior is a symphony of elegant lines, and its interior is as plush and sophisticated as one would expect at this price point. Features abound, including Lexus’s Safety System+ 2.5, a glass roof with sunshade, eight-way power-adjustable heated and ventilated front seats, and a premium 12-speaker sound system. While its dynamics are tuned more towards grand touring comfort rather than razor-sharp track performance, the LC’s combination of a naturally aspirated V8, rear-wheel drive, and exquisite design makes it a worthy contender against premium sports cars from Porsche and Jaguar. Its relatively understated presence compared to some rivals, coupled with its exotic powertrain, can lead to it being considered underrated by those solely focused on raw track capability. The Lexus LC is a testament to automotive artistry, offering a truly special driving experience for those who appreciate its unique blend of style, power, and luxury.
Embracing the Future of Premium Motoring
The automotive market in 2025 is rich with opportunities for consumers seeking exceptional value and a distinguished driving experience. From the spirited compact sedans to the opulent three-row SUVs and the awe-inspiring halo cars, there exists a premium vehicle to suit nearly every taste and need. The vehicles highlighted here represent more than just a means of transportation; they are statements of discerning taste, intelligent purchasing decisions, and an appreciation for the finer things in life, often at a more attainable price than widely perceived.
As you contemplate your next new car purchase, consider exploring these often-overlooked contenders. Visit your local dealership, schedule a test drive, and experience firsthand the innovation, comfort, and performance that these premium vehicle brands have to offer. The future of luxury driving is more diverse and accessible than ever before – your perfect ride awaits.
