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The 10 Most Underrated Luxury Cars And SUVs On The Market Right Now
2025 Cadillac CT4
Starting MSRP: $34,995
Enthusiasts will appreciate the Cadillac CT4-V and CT4-V Blackwing more, but there’s still a lot to like about this compact premium sedan. The CT4-V offers 325 horsepower from its 2.7-liter four-cylinder, but that same engine is available on the CT4 in Premium Luxury trim, with a small drop to 310 horsepower (torque is 350 pound-feet). This is good enough for a 4.8-second 0-60 mph time, too.
The standard base engine makes 237 horsepower and can hit up to 26 MPG combined, based on the EPA’s current fuel economy ratings. Some road tests and reviews highlight the interior quality that comes up short against some rivals, which include the likes of the BMW 2-Series Gran Coupe, Acura Integra, or Mercedes-Benz CLA-Class.
2025 Mazda CX-90
Starting MSRP: 38,800
This is Mazda‘s mid-sized, three-row SUV, and it’s a refined and underrated option for those who prioritize space and practicality. There are many qualities to the CX-90, from the refined and upscale interior to the strong inline-six engine that pumps out 280 horsepower and 332 pound-feet of torque in the base versions.
Luxury cars and SUVs aren’t defined solely by their badges or heritage. Several models from brands better known for reliability, value, and safety now deliver a genuine sense of luxury alongside those established strengths.
While choosing a German marque often ensures a certain level of refinement, performance, and engineering precision, these are far from the only manufacturers producing high-quality premium vehicles in 2025. In fact, nine out of ten models on this list aren’t German, and most are arguably overlooked in favor of the more iconic luxury nameplates from the traditional European elite.
To give you the most up-to-date and accurate information possible, the data used to compile this article was sourced directly from the manufacturers, including current pricing at the time of print. Any 0–60 mph times are sourced from available real-world road tests or the manufacturers themselves, where available.
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Mar 25, 2025
2025 Cadillac CT4
Starting MSRP: $34,995
Enthusiasts will appreciate the Cadillac CT4-V and CT4-V Blackwing more, but there’s still a lot to like about this compact premium sedan. The CT4-V offers 325 horsepower from its 2.7-liter four-cylinder, but that same engine is available on the CT4 in Premium Luxury trim, with a small drop to 310 horsepower (torque is 350 pound-feet). This is good enough for a 4.8-second 0-60 mph time, too.
The standard base engine makes 237 horsepower and can hit up to 26 MPG combined, based on the EPA’s current fuel economy ratings. Some road tests and reviews highlight the interior quality that comes up short against some rivals, which include the likes of the BMW 2-Series Gran Coupe, Acura Integra, or Mercedes-Benz CLA-Class.
2025 Mazda CX-90
Starting MSRP: 38,800
This is Mazda‘s mid-sized, three-row SUV, and it’s a refined and underrated option for those who prioritize space and practicality. There are many qualities to the CX-90, from the refined and upscale interior to the strong inline-six engine that pumps out 280 horsepower and 332 pound-feet of torque in the base versions.
Quicken the pace, and the CX-90 seems to shrink in size the faster it goes, thanks to its accurate and fluid steering, buttoned-down responses, and sophisticated body control.
– TopSpeed
Leatherette-trimmed seats are standard as well as the brand’s i-ACTIVSENSE safety suite, while optional extras include a panoramic sunroof, hands-free tailgate, and much more. There’s space for up to eight people. Somewhat confusingly, the Mazda CX-70 is the CX-90’s very closely related twin that costs around $3,000 more but loses the third row of seating and gains some different trim and slightly altered exterior features.
2025 Toyota Crown
Starting MSRP: $41,440
What’s this? A Toyota is in the running for the most underrated luxury vehicle. Most Toyota models offer some variation of luxury-focused features and refinement, although the brand is focused on the mainstream market. The Crown is a nameplate that returned for the 2023 model year as a jacked-up sedan. Hands-on reviews talk about the Lexus-like interior and design, but the Toyota badge helps this model fly under the radar of luxury buyers. The hybrid Crown makes 236 horsepower and can hit 60 mph in seven seconds.
A top-of-the-range Platinum trim raises power output to 340 horsepower and 400 pound-feet of torque; 0–60 mph is two seconds faster, which is impressive. This Hybrid Max trim uses a standard automatic gearbox, too, instead of the CVT, although all models get all-wheel drive as standard, too. There is a Toyota Crown Signia variant that’s based on a crossover SUV template if you don’t like the standard sedan’s silhouette too much.