See full version in the middle of the website👇
The mood at the Forrester estate takes a joyous turn in the latest update for Tuesday, January 13, as Eric Forrester makes an announcement that will change several lives. The legendary patriarch has decided to extend a “Life-Changing Offer” to his son, Ridge, and his granddaughter, Steffy. This offer involves a major shift in the leadership and ownership of Forrester Creations, granting Ridge and Steffy the authority and resources they have long desired to lead the company into the future. For Steffy and Ridge, this is a moment of pure celebration, representing the culmination of years of hard work and dedication to the family business. The offer is not just about power; it is a gesture of trust and respect from Eric, who is looking to secure his legacy with the people he believes are most capable of carrying it forward. However, the celebration is not shared by everyone. Other members of the family and the company may feel overlooked or threatened by this new power dynamic, leading to a series of internal conflicts. The news of the offer spreads quickly through the fashion world, solidifying Ridge and Steffy’s positions as the dominant forces in the industry. As they prepare to take on their new roles, they must also face the responsibilities and the enemies that come with such high-level power. Eric’s offer is a landmark event that signals a new chapter for Forrester Creations, one filled with both promise and peril for the next generation.
Beyond the Badge: Unveiling the Underrated Luxury Gems of 2025
For a decade now, I’ve navigated the ever-shifting landscape of the automotive industry, with a keen eye on what truly defines automotive excellence. While the allure of established luxury brands is undeniable, the smart money, and indeed the discerning driver, often finds exceptional value and surprising innovation in vehicles that don’t always command the spotlight. As we venture into 2025, the concept of an underrated luxury car continues to evolve, moving beyond mere price points to encompass a holistic experience of refinement, performance, and cutting-edge technology. This year, several marques are quietly redefining what it means to drive a premium vehicle, offering compelling alternatives that deserve serious consideration, whether you’re shopping in the compact sedan segment or seeking a full-size, opulent SUV.
Let’s delve into some of the most compelling examples of value luxury cars that are set to make a significant impact this model year.
Compact Sophistication with a Punch: The 2025 Cadillac CT4
The Cadillac CT4, particularly in its higher trims, presents a fascinating case study in strategic positioning. While enthusiasts might gravitate towards the potent CT4-V and the track-bred CT4-V Blackwing, the core CT4 sedan offers a sophisticated entry into the premium compact segment that often gets overlooked. For 2025, the availability of the robust 2.7-liter four-cylinder engine, known for its brisk performance, across more trims is a significant boon. In the Premium Luxury configuration, this powerplant delivers a healthy 310 horsepower and a substantial 350 pound-feet of torque. This is more than enough to propel the CT4 from a standstill to 60 mph in a respectable 4.8 seconds, a figure that underscores its athletic capabilities.
For those prioritizing efficiency, the standard engine in the base CT4, offering 237 horsepower, achieves an admirable EPA-rated 26 MPG combined. This balance of power and economy makes it a pragmatic choice for daily commutes. While some automotive critics have pointed to interior appointments that may not quite match the absolute pinnacle of some German rivals – such as the BMW 2-Series Gran Coupe or Mercedes-Benz CLA-Class – the CT4’s cabin is undeniably well-appointed and offers a distinct American luxury aesthetic. The argument for the Cadillac CT4 pricing as a key differentiator against its European counterparts remains strong, offering a compelling argument for a luxury compact sedan deal.
Three-Row Versatility Reimagined: The 2025 Mazda CX-90
Mazda has steadily ascended the premium ladder, and the 2025 CX-90 stands as a testament to their commitment to refined driving experiences. This mid-size, three-row SUV is a genuinely underrated option for families and individuals who demand both spaciousness and a driving dynamic that belies its segment. The CX-90 distinguishes itself with an interior that exudes upscale ambiance, utilizing high-quality materials and thoughtful design. Powering this sophisticated machine is a strong inline-six engine that, in its base configurations, churns out 280 horsepower and 332 pound-feet of torque. This powertrain is not only potent but also remarkably smooth, contributing to the CX-90’s ability to feel more agile and composed than its size might suggest.
When pushed, the CX-90 seems to shrink around the driver, a characteristic attributed to its precise and fluid steering, well-managed body control, and responsive chassis. This is a rare trait in a family hauler, elevating the driving experience beyond mere transportation. Standard amenities include leatherette-trimmed seats and Mazda’s comprehensive i-ACTIVSENSE safety suite, while desirable optional features like a panoramic sunroof and a hands-free power liftgate add further convenience. With seating for up to eight, the CX-90 offers exceptional practicality. It’s worth noting the close relationship between the CX-90 and the CX-70; the latter sacrifices the third row for a slightly altered exterior and trim, often at a higher price point, making the Mazda CX-90 cargo space and seating configuration a more attractive proposition for many.
The Unexpected Hybrid King: 2025 Toyota Crown
The automotive world is often captivated by the established luxury players, yet the 2025 Toyota Crown emerges as a surprisingly compelling contender, redefining the notion of an underrated luxury vehicle. Toyota, a brand synonymous with reliability and mainstream appeal, has infused the Crown with a level of refinement and distinctive design that rivals vehicles from marques with far loftier prestige. This resurrected nameplate, re-introduced for the 2023 model year, adopts a unique “raised sedan” silhouette, blending the comfort of a sedan with a slightly elevated driving position. Inside, the cabin is frequently lauded for its Lexus-like quality and premium feel, a sophisticated environment that allows the Toyota badge to offer a stealthier approach to luxury.
The hybrid powertrain is a highlight, producing a combined 236 horsepower and enabling a 0-60 mph sprint in around seven seconds. For those craving more dynamic performance, the top-tier Platinum trim elevates the output significantly with the Hybrid Max system, delivering 340 horsepower and 400 pound-feet of torque. This enhanced version shaves two seconds off the 0-60 mph time, achieving it in the mid-five-second range, and crucially, pairs with a conventional automatic transmission instead of a CVT, further enhancing the driving engagement. All Crown models come standard with all-wheel drive, a feature not always guaranteed in this segment. For those who prefer a crossover form factor, the Toyota Crown Signia variant offers a compelling SUV-alternative. The Toyota Crown fuel efficiency in its hybrid configurations, coupled with its unique styling, makes it a standout choice for those seeking practical luxury cars.
The Quiet Achiever: 2025 Lexus IS
The Lexus IS has long been a benchmark for refined compact executive sedans, often operating just outside the intense glare of its German rivals. This can be partly attributed to a perception of brand prestige and sometimes, a slightly softer dynamic approach compared to the sport-sedan titans. However, the IS excels in areas that resonate deeply with luxury car buyers: a supremely comfortable ride, an interior crafted from premium materials, and an abundance of standard features, including Lexus’s renowned safety suite. For the 2025 model year, Lexus has applied a significant refresh to the IS, introducing updated exterior styling, an enhanced interior, and a larger 12.3-inch infotainment display complemented by a digital instrument cluster of similar size.
Perhaps the most significant news for 2026, which impacts the perception of the current model, is the streamlining of the IS lineup to feature exclusively the IS 350, powered by a 311-horsepower naturally aspirated V6 engine. This move will undoubtedly please enthusiasts who appreciate the character and sound of a six-cylinder mill, propelling the sedan to 60 mph in the five-second range. While the 2025 model year still offers a broader range of powertrain options, including the potent V8 in the IS 500 F Sport Performance (though this is slated for discontinuation), the overall direction points towards a more focused, performance-oriented future. The Lexus IS value proposition remains strong, especially for those seeking a comfortable luxury sedan that offers a refined driving experience without the overt sport-sedan posturing of some competitors. The Lexus IS price offers a solid entry point into the luxury sedan market.
The Value Vanguard: 2025 Genesis G70
Genesis has masterfully carved out a niche in the premium automotive space, consistently challenging the established German luxury brands by offering exceptional value without compromising on luxury or performance. The 2025 Genesis G70 stands as a prime example of this strategy, directly competing with stalwarts like the BMW 3 Series and Mercedes-Benz C-Class, which typically command higher starting prices. The G70 undercuts these rivals significantly, yet it delivers an interior brimming with upscale amenities and premium materials. Features like heated and ventilated seats are available, further enhancing occupant comfort.
The G70’s chassis is tuned for agility, providing an engaging driving experience, further amplified by a choice of potent turbocharged engines. The pinnacle of the range is the 3.3-liter twin-turbo V6, producing a formidable 365 horsepower. This powerplant is capable of catapulting the G70 from 0 to 60 mph in a brisk 4.5 seconds, placing it firmly in sports sedan territory. While the Genesis brand may lack the decades of heritage associated with its competitors, and concerns about its dealer network or long-term reliability persist in some discussions, the objective merits of the G70 are undeniable. Some reviews have noted the fuel economy of the base four-cylinder model, which achieves around 24 MPG combined according to the EPA, a figure that trails some competitors like the BMW 330i. However, for those prioritizing performance, luxury, and a compelling price point, the Genesis G70 deals are particularly attractive. The Genesis G70 lease options can also present significant savings for prospective buyers.
American Opulence, Elevated: 2025 Lincoln Nautilus
Choosing the 2025 Lincoln Nautilus is a declaration of intent for a luxurious interior, meticulously crafted with high-end materials, an emphasis on advanced active safety, and a ride quality that prioritizes comfort above all else. The cabin is dominated by an impressive 48-inch panoramic display that spans the dashboard, creating a futuristic and immersive environment. Externally, the Nautilus projects a refined and imposing presence, standing out in its segment. While its rivals, particularly from Germany like the BMW X7, are undeniably strong and often carry more brand cachet, the Nautilus delivers substantial value for money. The overall ownership experience is nothing short of luxurious, even if its ultimate driving dynamics may not be as surgically sharp as those found in some sportier competitors.
The hybrid powertrain option is particularly noteworthy for its silken operation. It’s incredibly smooth and quiet, making the engine feel as if it’s operating in a distant dimension, far removed from the passenger cabin. This seamless integration contributes to an exceptionally serene driving experience. While rivals like the BMW X7 start at significantly higher price points, exceeding $80,000, the Nautilus offers a more accessible entry into premium SUV territory. The drivetrain is limited to a single, well-executed configuration: a 250-horsepower turbocharged four-cylinder engine paired with an eight-speed automatic transmission and all-wheel drive. The hybrid version offers a welcome boost in power, producing 310 horsepower, further enhancing the Nautilus’s appeal for those seeking a more potent and efficient drive. The Lincoln Nautilus interior and Lincoln Nautilus Black Label trims exemplify its commitment to luxury.
The Unsung SUV Star: 2025 Genesis GV80
It’s almost a given that the Genesis GV80 would appear on any list of compelling luxury vehicles, yet it consistently operates in the shadow of more established European counterparts. This is a curious phenomenon, given its myriad strengths, including an original and striking design, a plush cabin appointed with quality materials, and an impressive array of standard features. The GV80, starting at under $60,000, offers a level of opulence that often belies its competitive pricing. Key interior highlights include a substantial 27-inch touchscreen display, heated seats, wireless phone charging, ambient lighting, and a powered tailgate, all contributing to a truly premium experience.
The engine lineup is equally impressive. Buyers can opt for a 300-horsepower turbocharged four-cylinder or a more potent 3.5-liter twin-turbo V6 delivering 375 horsepower. The latter is capable of propelling the GV80, which is based on the G80 sedan platform, to 60 mph in under six seconds, putting it on par with larger and more expensive luxury SUVs. The GV80 stands out as an exceptional choice for those who desire genuine opulence and are willing to prioritize value over badge prestige. The Genesis GV80 price offers a remarkable entry into the large luxury SUV segment, and exploring Genesis GV80 lease deals could unlock even greater affordability.
Scandinavian Serenity and Electrified Power: 2025 Volvo S90
While the 2025 Volvo S90 might not be readily available in all markets, particularly the US for this model year, it represents an intelligent and often overlooked option for those seeking a refined luxury sedan. Historically, the S90 has offered a more accessible price point compared to its direct competitors, contingent on trim and configuration. Criticisms in some reviews have touched upon its ride and powertrain refinement when stacked against the absolute best, and certain aspects like trunk space or the breadth of luxury features may fall slightly short of segment leaders. Nevertheless, Volvo’s brand positioning, emphasizing safety and understated design, plays a significant role in its appeal. The S90 remains a competent, safe, and relatively luxurious sedan, embodying the clean, Scandinavian design ethos that has become synonymous with the brand.
Standard features include heated seats, a panoramic sunroof, and all-wheel drive, complemented by abundant upscale interior materials. The base four-cylinder engine, while not aiming for outright sportiness, provides a healthy 295 horsepower and 310 pound-feet of torque, with an EPA-rated 26 MPG combined. For performance enthusiasts, the plug-in hybrid variant, designated T8, is a revelation. It combines a turbocharged and supercharged four-cylinder engine with dual electric motors, unleashing a staggering 455 horsepower and 523 pound-feet of torque. This powertrain achieves an impressive 66-MPGe combined rating and offers a thrilling 0-60 mph time of around four seconds. The Volvo S90 hybrid performance is a particular highlight, offering a potent blend of efficiency and exhilarating acceleration, making it a strong contender for fuel-efficient luxury cars.
The Accessible German Icon: 2025 BMW 5 Series
The BMW 5 Series, a perennial favorite in the luxury sedan segment, often receives accolades for its performance and brand prestige. However, particularly in its base 530i iteration, it can be remarkably described as an underrated luxury sedan. The 5 Series generally starts at a competitive price point, falling under $60,000, which provides entry into the prestigious German luxury club. Nonetheless, the segment is fiercely competitive, and some interior appointments or feature sets might fall slightly short when compared to the exceptional value offered by brands like Genesis. The 530i’s 255-horsepower base engine is adequate for daily driving, but it’s the EPA-rated 31 MPG combined and a 0-60 mph time in the five-second range that highlight its practicality.
As expected from a BMW 5 Series, the interior is spacious, and the perceived quality aligns with the brand’s high standards. Refinement and ride comfort are consistently praised, serving as cornerstones of the iconic 5 Series identity. For everyday commuting, the 530i is an excellent all-around choice, offering a balanced blend of luxury, performance, and efficiency. For those requiring more power, BMW offers the 540i xDrive, with its 375-horsepower inline-six engine, at a higher price point. The BMW 5 Series price and its sophisticated driving dynamics solidify its position as a benchmark, even if its base models offer a more accessible entry than some might assume. Exploring BMW 5 Series lease specials can further enhance its appeal.
The Masterpiece of Grand Touring: 2025 Lexus LC
The Lexus LC stands as a statement piece in the automotive world, a beautifully sculpted flagship coupe and convertible that has captivated enthusiasts since its introduction. For 2025, the LC continues to embody elegance and exclusivity, representing the pinnacle of Lexus design and engineering. As the most expensive vehicle in the brand’s lineup, with the coupe starting slightly over $100,000 and the convertible adding an additional $8,000, it commands a significant premium. The convertible, in particular, does justice to the glorious naturally aspirated V8 engine that powers it—a powertrain that is becoming increasingly rare in today’s automotive landscape. This celebrated “UR” V8 engine, also found in the now-discontinued RC F and IS 500 F Sport Performance, delivers an intoxicating auditory and performance experience.
The LC 500’s engine erupts to life with a resonance that promises an extraordinary journey. While the engine itself isn’t new, its execution remains exemplary, delivering a driving sensation that feels both visceral and refined. The LC’s coupe design is a work of art, both externally and internally, offering a plush environment equipped with features expected at this price point. These include Lexus’s comprehensive Safety System+ 2.5, a glass roof with sunshade, eight-way power-adjustable heated and ventilated front seats, and a premium 12-speaker sound system. Despite its breathtaking beauty and powerful V8, the LC is fundamentally a grand tourer, with its dynamics tuned for comfort and composure rather than razor-sharp track-day aggression, positioning it as a more relaxed alternative to rivals from Porsche or Jaguar. The Lexus LC 500 price reflects its status as a bespoke luxury coupe, and its unique blend of performance and elegance makes it an enduring, if perhaps underrated, choice in the ultra-luxury segment.
As you can see, the landscape of premium vehicles in 2025 is richer and more diverse than ever. While brand legacy and established prestige hold their allure, these underrated luxury cars offer compelling reasons to broaden your search. Each of these models provides a unique blend of performance, comfort, technology, and style, often at a more accessible price point than their more heavily marketed counterparts.
If you’re in the market for a new vehicle that offers exceptional value and a sophisticated driving experience, we encourage you to explore these exceptional options further. Contact your local dealership today to schedule a test drive and experience firsthand why these luxury car deals are setting new benchmarks for automotive excellence in 2025. Discover the joy of driving a car that truly exceeds expectations, without necessarily breaking the bank.
