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The rivalry between the Newmans and the Abbotts has reached a digital boiling point as Nick Newman commits the ultimate act of betrayal against his father. Driven by a mixture of resentment and a desperate need for leverage, Nick has “Sold Out” Victor’s most guarded technological secret: the AI project that was intended to revolutionize Newman Enterprises. Nick secretly handed over the encryption keys and the core code to Jack Abbott, knowing full well that this information could be used to dismantle Victor’s entire empire. For Victor, this is not just a corporate loss; it is a personal wound inflicted by his own flesh and blood. Jack, now in possession of this “AI Secret,” has the power to manipulate the markets and stay three steps ahead of the Newmans at all times. The fallout from this betrayal is expected to be catastrophic, leading to a series of legal battles and a total breakdown of trust within the Newman family. Nick’s motivations are complex; he believes that by leveling the playing field, he is actually saving the family from Victor’s increasingly erratic and tyrannical control. However, the price of this move is high, as he has effectively painted a target on his back. As Victor discovers the leak, his fury is described as “legendary,” leading to a confrontation that will change the dynamic between father and son forever. The era of digital warfare in Genoa City has officially begun, and Nick Newman is the one who fired the first shot.
The Underrated Luxury Jewels: Navigating the 2025 Automotive Landscape for Savvy American Buyers
In the dynamic realm of automotive innovation, 2025 presents a compelling array of luxury vehicles that, while perhaps not always commanding the spotlight of their more ostentatious counterparts, offer exceptional value, refined driving experiences, and sophisticated amenities. For the discerning American consumer with a keen eye for quality and a penchant for intelligent investment, exploring these less-traveled paths in the premium segment can yield significant rewards. Ten years immersed in the automotive industry has taught me that true automotive excellence often lies not in ubiquity, but in thoughtful execution and a commitment to delivering a superior ownership proposition. This year, several models stand out, challenging established norms and providing a potent blend of performance, comfort, and cutting-edge technology that warrants serious consideration.
The conversation surrounding luxury vehicles often gravitates towards heritage brands and their established pedigrees. However, the landscape in 2025 is richer and more diverse than ever, with newcomers and established players alike pushing the boundaries of what buyers can expect. This article delves into a curated selection of these often-overlooked gems, dissecting their unique strengths and highlighting why they represent compelling alternatives for those seeking more than just a badge. We’ll explore everything from the spirited agility of compact sedans to the commanding presence of three-row SUVs and the serene elegance of flagship coupes, all designed to elevate your daily drive and weekend adventures.
Cadillac CT4: The Compact Contender with a V-Series Heartbeat
For those who appreciate a driver-focused experience in a compact premium sedan, the 2025 Cadillac CT4, with a starting MSRP of $34,995, presents a compelling argument. While the enthusiast-focused CT4-V and CT4-V Blackwing undoubtedly steal some of the thunder, the core CT4 offers a remarkable package for its segment. At its heart, the availability of a potent 2.7-liter four-cylinder engine across multiple trims is a significant draw. In the Premium Luxury trim, this powerplant is tuned to deliver a robust 310 horsepower and 350 pound-feet of torque. This isn’t just about numbers; it translates to a brisk 4.8-second sprint from 0 to 60 mph, a performance metric that rivals and often surpasses established competitors in the compact luxury sedan category.
The standard engine, producing 237 horsepower, is no slouch either, offering an impressive EPA-estimated 26 MPG combined. This blend of accessible performance and reasonable fuel economy makes the CT4 a pragmatic choice for daily commuting without sacrificing the premium feel. While some reviews have noted that interior material quality might not always align with the absolute pinnacle of luxury sedan interiors, it’s important to consider the overall value proposition. When pitted against rivals like the BMW 2-Series Gran Coupe, Acura Integra, or Mercedes-Benz CLA-Class, the CT4 often provides a more engaging driving dynamic and a distinctively American interpretation of premium comfort. For buyers in areas like New York City luxury car dealers or Los Angeles premium sedans, the CT4 offers a unique alternative that prioritizes driver engagement.
Mazda CX-90: Refined Three-Row Capability with an Engaging Soul
Shifting gears to the SUV segment, the 2025 Mazda CX-90, starting at an MSRP of $38,800, emerges as a highly refined and arguably underrated option for families prioritizing space, practicality, and an elevated driving experience. Mazda has long been lauded for its ability to imbue even its most practical vehicles with a sense of driving pleasure, and the CX-90 is a prime example. Beneath its sophisticated exterior lies a strong inline-six engine. In its base configurations, it produces a healthy 280 horsepower and 332 pound-feet of torque, providing ample power for both city driving and highway cruising.
What truly sets the CX-90 apart is its dynamic prowess. When the pace quickens, the SUV seems to defy its size, offering accurate and fluid steering, composed body control, and buttoned-down responses that are rare in the three-row SUV segment. This engaging character is complemented by a refined and upscale interior. Standard features include attractive leatherette-trimmed seats and Mazda’s comprehensive i-ACTIVSENSE safety suite. Optional enhancements like a panoramic sunroof and a hands-free tailgate further bolster its appeal. With seating for up to eight occupants, the CX-90 is a versatile choice for larger families. It’s worth noting the closely related Mazda CX-70, which sacrifices the third row for a slightly different aesthetic and trim, often at a marginally higher price point, illustrating Mazda’s strategic approach to the mid-size SUV market.
Toyota Crown: The Bold Sedan Reimagined for the Modern Driver
The 2025 Toyota Crown, with an initial MSRP of $41,440, represents a fascinating evolution in Toyota’s strategy, offering a unique blend of luxury, technology, and distinctive styling that positions it as one of the most underrated vehicles in the premium space. While Toyota is primarily known for its mainstream appeal, the Crown injects a dose of Lexus-like refinement and design flair, all while maintaining the brand’s renowned reliability and value. Launched for the 2023 model year as a distinctive “jacked-up” sedan, the Crown immediately garnered attention for its elevated silhouette and Lexus-inspired interior.
The hybrid powertrain is a standout feature, delivering a combined 236 horsepower and a respectable 0-60 mph time of around seven seconds. However, for those seeking more spirited performance, the top-tier Platinum trim with the Hybrid Max powertrain is a revelation. It elevates the output to an impressive 340 horsepower and 400 pound-feet of torque, shaving a remarkable two seconds off the 0-60 mph sprint. This trim also features a conventional automatic transmission, a welcome addition for drivers who prefer its engagement over a CVT. Furthermore, standard all-wheel drive across all models enhances confidence and capability in diverse driving conditions. For those who may not connect with the sedan’s adventurous stance, the upcoming Toyota Crown Signia variant, based on a crossover SUV template, promises similar refinement in a more conventional package, broadening the appeal of the innovative Toyota Crown across various buyer preferences.
Lexus IS: A Refined Compact Executive Sedan with a Six-Cylinder Roar
The 2025 Lexus IS, beginning with an MSRP of $41,830, continues its tradition as a comfortable and refined compact executive sedan, often operating in the shadow of its German rivals. This positioning, while sometimes attributed to a perceived lack of brand prestige or slightly softer driving dynamics compared to the sharpest competitors, overlooks the IS’s inherent strengths. It offers a supremely comfortable ride, a cabin meticulously crafted with premium materials, and an abundance of advanced features and the brand’s comprehensive safety suite.
While the 2025 model year offered a diverse powertrain range, including a turbocharged four-cylinder and a potent V6, the 2026 model has undergone a significant refresh. This update includes a striking new exterior design, an enhanced interior, and a larger 12.3-inch infotainment display complemented by a digital instrument cluster of the same impressive size. Perhaps the most welcomed news for enthusiasts is the streamlining of the 2026 range to solely feature the IS 350. This model is powered by a 311-horsepower, naturally-aspirated V6 engine, a configuration that is becoming increasingly rare and is sure to resonate with six-cylinder engine enthusiasts. This powerplant enables the IS 350 to achieve 0-60 mph in the five-second range, offering a delightful balance of performance and refinement. For the current moment, Lexus is still promoting the 2025 model to US customers, underscoring the enduring appeal of its current iteration while hinting at the exciting future of the Lexus IS performance sedan.
Genesis G70: The Value Champion in the Entry-Level Luxury Sedan Arena
The 2025 Genesis G70, with a starting MSRP of $43,450, stands as a testament to a brand that has rapidly ascended to compete with the established elite, particularly the German marques, while offering exceptional value. This entry-level luxury sedan directly challenges models like the BMW 3 Series and Mercedes-Benz C-Class, both of which command significantly higher starting prices. The G70 achieves this price advantage without compromising on upscale amenities, premium materials, or driving dynamics.
It boasts an agile chassis and offers a choice of potent turbocharged engines. The flagship powertrain is a 3.3-liter twin-turbo V6, generating a formidable 365 horsepower, capable of propelling the G70 from 0 to 60 mph in a mere 4.5 seconds. This makes it a genuine contender for performance-oriented buyers. Despite its many merits, the G70 is sometimes overlooked due to concerns about brand heritage, dealer network, or perceived reliability, though real-world ownership experiences often paint a different picture. One area where it faces scrutiny is fuel economy; the base four-cylinder model achieves an EPA-estimated 24 MPG combined, which, while adequate, falls short of some competitors like the BMW 330i’s 30 MPG average. Nevertheless, for those prioritizing a luxury sedan value proposition and a refined driving experience, the Genesis G70 remains a compelling and intelligent choice, especially for premium compact sedans in the Dallas-Fort Worth area seeking a more accessible entry into the luxury segment.
Lincoln Nautilus: A Sanctuary of Luxury and Serenity
Stepping into the mid-size luxury SUV category, the 2025 Lincoln Nautilus, starting at an MSRP of $53,995, promises an experience steeped in luxury, comfort, and advanced technology. Choosing the Nautilus guarantees a meticulously crafted interior adorned with high-end materials, a suite of advanced active safety features, and a ride quality that prioritizes serene comfort. The dashboard is dominated by an expansive 48-inch digital screen, a visually striking and functionally impressive centerpiece. The exterior design is equally refined, exuding an imposing yet elegant presence.
While the Nautilus competes in a segment populated by formidable rivals, and the Lincoln badge may not carry the same cachet as some European luxury brands, it delivers outstanding value for money. The ownership experience is nothing short of luxurious, even if its driving dynamics are not as sharp as some sportier competitors. The available hybrid setup is particularly noteworthy, offering an incredibly smooth and quiet operation. The engine’s seamless integration and the hushed cabin environment create a sense of detachment from the road, a true sanctuary on wheels. While sharper rivals like the BMW X7 start at considerably higher price points (upwards of $80,000), the Nautilus provides a comparable sense of opulence and comfort at a more accessible price. The powertrain is limited to a single option for the non-hybrid version: a 250-horsepower, 280-pound-feet turbocharged four-cylinder paired with an eight-speed automatic and all-wheel drive. The hybrid variant offers a welcome boost in power, delivering 310 horsepower for those seeking more dynamic acceleration, making the 2025 Lincoln Nautilus AWD a standout in its class for buyers prioritizing comfort and technology.
Genesis GV80: Opulence and Design Without the Premium Price Tag
It is no surprise that the 2025 Genesis GV80, with a starting MSRP of $57,700, finds its way onto this list of exceptional vehicles. Despite its numerous merits and a strikingly original design, it often operates in the shadow of more established luxury SUVs. This is largely due to the formidable brand heritage of many European manufacturers and the tendency for lower pricing to be perceived as indicative of lesser luxury. However, the GV80 defies these perceptions by offering a lavish cabin, employing high-quality materials, showcasing an original and captivating design, and packing an impressive array of features.
Standard amenities include a commanding 27-inch infotainment screen, heated seats, wireless phone charging, ambient lighting, and a powered tailgate, all contributing to an elevated user experience. The engine options are equally compelling. Buyers can choose between a 300-horsepower turbocharged four-cylinder or a potent 3.5-liter twin-turbo V6 producing 375 horsepower. The latter is capable of propelling the GV80, which is based on the G80 sedan platform, from 0 to 60 mph in under six seconds, placing it squarely in competition with esteemed models like the BMW X7. The GV80 stands out as an outstanding luxury SUV for those who demand true opulence and are willing to forgo the immediate prestige of a badge to secure a fair price. For those seeking premium SUV options in the Atlanta area or other major metropolitan hubs, the GV80 offers an unparalleled blend of style, substance, and value.
Volvo S90: The Underrated Scandinavian Sophisticate
While currently not on sale in the US market for the 2025 model year, the Volvo S90, which has been an underrated luxury option in the past, deserves mention for its unique appeal. Historically, it offered a more accessible entry point into the premium sedan segment compared to some key rivals, though pricing varied by trim and configuration. Criticisms have sometimes pointed to its ride and powertrain refinement not always matching the very best, and other reviews have highlighted aspects like trunk space or a less extensive list of luxury features compared to competitors. The brand’s positioning has also played a role in its market perception.
However, the S90 is fundamentally a competent, safe, and relatively luxurious sedan, embodying Volvo’s signature Scandinavian design ethos that has earned the brand widespread popularity. Features typically include heated seats, a panoramic sunroof, standard all-wheel drive, and an abundance of upscale materials throughout the cabin. The base four-cylinder engine, while not overtly exciting, provides a respectable 295 horsepower and 310 pound-feet of torque, with an EPA-rated 26 MPG combined. The more compelling option, however, was the plug-in hybrid variant for the top-tier T8 models. This powertrain combined a turbocharged and supercharged four-cylinder engine with electric motors to produce a remarkable 455 horsepower and 523 pound-feet of torque, achieving an EPA-rated 66 MPGe combined. This variant offered performance enthusiasts a thrilling four-second 0-60 mph time, showcasing the innovative engineering that Volvo is known for.
BMW 5 Series: The Benchmark of Accessible German Luxury
The 2025 BMW 5 Series, with a starting MSRP of $59,900, is a vehicle that, despite originating from a prestigious brand, could arguably be described as an underrated luxury sedan, particularly in its base 530i configuration. The new BMW 5 Series offers a starting price that is relatively reasonable for its segment, but the highly competitive nature of this market means that some interior appointments or features might fall short of expectations for the price, especially when compared to value-driven brands like Genesis. The base engine in the 530i, producing 255 horsepower, is adequate rather than exhilarating, but the EPA-rated 31 MPG combined figure is respectable, and the 0-60 mph sprint can be achieved in the five-second range.
As one would expect from a BMW 5 Series, the interior is spacious, and the perceived quality aligns with the brand’s established high standards. Refinement and ride comfort are consistently praised – these are the cornerstones of the iconic 5 Series. For daily transportation, the 530i is a well-rounded option, providing an accessible entry into the prestigious luxury German sedan club without an exorbitant price tag. The powertrain is more than sufficient for the needs of most drivers. For those seeking additional performance, BMW offers the 540i xDrive, starting around $67,000, which boasts a potent 375-horsepower inline-six engine, ensuring that every desire for power and driving engagement is met within this esteemed lineup.
Lexus LC: The Flagship Masterpiece of Style and Grand Touring
Concluding our exploration with a true statement of automotive artistry, the 2025 Lexus LC, with a starting MSRP of $101,700, stands as the brand’s elegant and undeniably sexy flagship coupe and convertible. This model, in production since 2018, represents the pinnacle of Lexus’s design philosophy and engineering prowess. The coupe version starts at just over $100,000, with the convertible adding an additional $8,000. The convertible, with its retractable soft-top, does full justice to the exceptional UR engine nestled beneath its hood – a naturally aspirated V8 that is a rare and cherished commodity in today’s automotive landscape. This remarkable V8 also found its way into the RC F and the IS 500 F Sport Performance, both of which are being phased out, further elevating the exclusivity and desirability of the LC’s powertrain.
The LC 500 possesses an auditory allure that immediately signals its special nature, offering a driving experience that feels precisely calibrated for an exceptional journey. While not a new engine, its inherent quality and character are undeniable. The exterior design is a masterpiece of flowing lines and sculpted surfaces, while the interior provides the plush comfort and premium appointments one expects at this price point. Standard features include the comprehensive Lexus Safety System+ 2.5, a glass roof with sunshade, eight-way power-adjustable heated and ventilated front seats, and a 12-speaker premium Lexus sound system, among many others. This vehicle is a breathtaking creation that, with its rear-wheel drive and naturally aspirated V8, should theoretically rival the performance of cars from Porsche and Jaguar. However, the LC is conceived first and foremost as a grand tourer, meaning its dynamics are tuned for comfortable, long-distance cruising rather than razor-sharp track performance. Despite its high price, lack of a manual transmission option, and more comfort-oriented dynamics, the Lexus LC remains a profoundly desirable and arguably underrated luxury car, especially in 2025, for those who appreciate its unique blend of style, V8 power, and refined GT capabilities.
As we navigate the ever-evolving automotive market of 2025, these vehicles represent compelling opportunities to experience luxury, performance, and advanced technology without succumbing to the allure of the commonplace. Each offers a distinct pathway to automotive satisfaction, whether you seek the agility of a compact sport sedan, the practicality of a refined family hauler, or the serene comfort of a grand touring coupe.
Ready to discover your next exceptional drive? Explore these underrated luxury vehicles further by visiting your local dealerships or scheduling a personalized consultation with an automotive specialist to discuss which of these remarkable 2025 models best aligns with your driving aspirations and lifestyle needs.
