The 10 Bestselling Luxury Vehicles of 2025 (So Far)
10
Audi Q5: 32,633 units sold
Audi
There’s a new Audi Q5 (pictured) that’s starting to arrive in the U.S. While sales were down 17 percent through the first three quarters, likely due to the model changeover from the old one to the new one (Audi is selling the two alongside each other for this model year), the Q5 is still in the hunt with its compact luxury crossover rivals.
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9
Cadillac Escalade: 35,707 units sold
Cadillac
At this point, the name Escalade has nearly as much brand cachet as Cadillac does, so it’s no surprise that this full-size luxury SUV is the marque’s bestseller. This number does not include the new electric derivative, the Escalade IQ, which sold 6030 units.
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8
Buick Envision: 36,870 units sold
Michael Simari|Car and Driver
Though Buick isn’t a full-bore luxury brand like many of the others on this list, its Envision crossover competes in the compact luxury SUV segment due to its pricing, specs, and size. It was refreshed for 2024 with a new front-end design, and its sales are up over this time last year.
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7
Lexus TX: 39,546 units sold
Michael Simari|Car and Driver
The TX serves as Lexus’ mainstream three-row SUV option, fitting in between the two-row RX and the truck-based GX. Introduced for 2024, it’s become a popular choice and offers several hybrid options including the TX500h F Sport Performance (pictured) and a plug-in hybrid TX550h+.
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6
Mercedes-Benz GLC-Class: 47,125 units sold
Michael Simari|Car and Driver
The GLC’s lineup is broad, with a plug-in hybrid option, a slope-backed coupe variant, and two AMG performance models, the GLC43 and the GLC63. These all combined with the standard GLC300 SUV to make for a strong showing in the first three quarters of the year, as it beat last year’s sales by a significant margin.
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5
Mercedes-Benz GLE-Class: 49,626 units sold
Mercedes-Benz
Though the GLE-class SUV couldn’t quite match its rival from BMW, it was still the bestselling vehicle in Mercedes’ lineup, narrowly beating the smaller GLC. These numbers include the AMG performance versions, the GLE Coupe, and the plug-in hybrid GLE450e.
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4
BMW X3: 50,009 units sold
BMW
The X3 compact luxury SUV recently underwent a redesign for the 2025 model year. Sales are flat through the first three quarters of the year, and it remained the second bestselling BMW model. It’s building a lead over its closest rival, the Mercedes GLC.
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3
BMW X5: 51,870 units sold
Michael Simari|Car and Driver
SUVs are now BMW’s bread and butter, and the mid-size X5 is the bestselling BMW. Sales were up 12 percent through the first three quarters of the year, and the current generation—which has been around since the 2019 model year—is probably nearing the end of its life cycle.
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2
Lexus NX: 57,256 units sold
Lexus
The NX isn’t the smallest Lexus SUV—that would be the UX—but it competes in the subcompact luxury SUV segment along with models such as the Audi Q3 and BMW X1. It outsells all of those, however, and its sales were up 7 percent through the first three quarters of 2025 when compared with last year.
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1
Lexus RX: 80,427 units sold
Marc Urbano|Car and Driver
The RX is arguably the luxury crossover that started it all, and it remains the most popular premium vehicle in the U.S. Although its sales were down 3 percent compared with last year, it still retained its crown over its little sibling, the NX, by a wide margin.
