The Tuesday, Oct. 14, episode of the CBS soap is set to introduce Emmy winner Tamara Braun as Sienna Bacall. Who is she? What does she want? Read on, and we’ll tell you all we know as you peruse gorgeous first-look photos of the actress in action.
In case you’ve been living under a rock for the last 20 years and are unaware of why Braun’s casting is such a big deal — and an exciting
development for Young & Restless — allow us to explain: Back in 2001, she did the impossible, not only replacing fan favorite Sarah Joy Brown as Carly Spencer on General Hospital but making the role of Sonny Corinthos’ moll entirely her own.
… there’s nothing that Braun’s new soap can throw at her that she won’t be able to handle. She’s the kind of force of nature that other forces of nature look at and go, “Gee, maybe I need to step up my game.”
We’re all just assuming that L.A. nightclub owner Sienna is straight. But she could turn out to be yet another spoiler for troubled marrieds Mariah Copeland and Tessa Porter — which would be hella ironic, considering that on All My Children, the 2009 “I dos” of Braun’s Reese Williams and Eden Riegel’s Bianca Montgomery marked daytime’s first-ever same-sex wedding.
When General Hospital brought Braun back in 2017 as Dr. Kim Nero, she was briefly paired with Roger Howarth. At the time, he was playing Franco Baldwin but had had the memories of Kim’s old flame Drew Cain implanted in his head. (It was a whole thing.)
Since Howarth is also joining Young & Restless, perhaps as a part of the mystery Braun as said is swirling around Sienna, their characters could have been involved… or could be about to be. The show has yet to disclose who he’s playing, even!
In these shots, she will. But you know, by and large, not so much. Anyway, there’s another character with whom Sienna is all but guaranteed to interact.
Sienna is in L.A., and so is Nick and Sharon Newman’s son, Noah. You don’t have to be a math whiz to add two and two and come up with the likelihood of them crossing paths. Fun fact: Since Noah has been recast with Days Our Lives‘ former Tripp Johnson, Lucas Adams, Young & Restless is staging a mother/son reunion. Braun won the first of her Emmys for her work as Tripp’s mercurial mom Ava Vitali on the Peacock soap.
It will be interesting to see how Sienna manages to get from L.A. to Genoa City. Since Noah is also a club empresario, perhaps he’ll team up with her to open the disco for which Wisconsin has just been begging. Can you imagine Victor Newman getting his groove on? (Don’t laugh; Eric Braeden’s got moves.)
Sienna is said to have “personal connections to several characters” on Young & Restless. Since both Audra Charles and Holden Novak have spent time in the City of Angels, we’d put money on them being at least two of ’em.
Heck, Sienna’s introduction may well shed some light at last on whatever shady business Audra and Holden got up to back when they were chilling in L.A.
Navigating the 2025 Landscape: Top 10 U.S. Cities for Savvy Multifamily Real Estate Investors
As a real estate professional with over a decade immersed in the nuances of the multifamily investment sector, I’ve witnessed firsthand the cyclical nature of this dynamic asset class. From the highs of soaring valuations to the necessary corrections, one truth remains steadfast: multifamily real estate, when approached strategically, offers unparalleled stability, diversification benefits, and potent long-term wealth creation. As we stand at the cusp of 2025, the market is poised for a significant recalibration, presenting a fertile ground for discerning investors ready to capitalize on evolving trends.
The past few years have certainly been a rollercoaster, marked by unprecedented supply-chain disruptions, rapid interest rate hikes, and shifting demographic patterns that have led to momentary imbalances between supply and demand. However, the expert consensus, supported by robust data and forward-looking economic models, indicates a compelling realignment. We are entering a phase where the market is finding its footing, paving the way for consistent, positive rent growth and attractive yields, particularly for rental income properties in resilient, growth-oriented metropolitan areas. This isn’t just a simple rebound; it’s a structural adjustment signaling a return to more normalized, yet still highly profitable, conditions.
For investors seeking to diversify their real estate portfolio and secure reliable cash flow, understanding where to deploy capital is paramount. The question isn’t whether to invest in multifamily, but where to invest for maximum impact and sustained returns. My analysis, meticulously compiled through extensive market research, demographic studies, economic forecasts, and on-the-ground intelligence, pinpoints the best cities for real estate investment in 2025. This isn’t just a list of places with strong current numbers; it’s a strategic guide built on a deep understanding of urban growth dynamics, long-term economic resilience, and projected tenant demand, all critical factors for successful commercial real estate investment.
The Pillars of Prudent Multifamily Investment: What We Look For in 2025
Before delving into specific markets, it’s crucial to outline the criteria that define a truly compelling multifamily investment opportunity in the current environment. My approach integrates a holistic view, moving beyond simplistic metrics to encompass the broader economic and social fabric of a city. For optimal long-term real estate strategy, we prioritize markets exhibiting:
Robust Population and Job Growth: Sustainable demand for housing is directly tied to an expanding population and a vibrant job market. We look for cities attracting new residents and offering diverse, high-paying employment opportunities. This underpins consistent occupancy and rent appreciation, forming the bedrock of high-yield real estate.
Economic Diversity and Resilience: Markets heavily reliant on a single industry are inherently riskier. Our focus is on cities with diversified economies across sectors like technology, healthcare, education, logistics, and manufacturing, ensuring stability even during economic shifts. This provides a crucial hedge for capital appreciation real estate.
Affordability and Quality of Life: While growth is key, a city must remain attractive to its residents. A reasonable cost of living relative to wages, coupled with excellent amenities, infrastructure, and quality of life, ensures sustained inbound migration and tenant satisfaction.
Favorable Supply-Demand Dynamics: We analyze the existing housing stock, projected new construction, and permitting trends against anticipated population growth. Markets with constrained supply or high absorption rates typically experience stronger rent growth.
Landlord-Friendly Regulatory Environment: The ease of doing business, including property taxes, zoning regulations, and tenant-landlord laws, significantly impacts an investor’s profitability and operational efficiency.
Strong Cap Rates and Price-to-Rent Ratios: While these metrics are dynamic, they provide a snapshot of current valuation and potential profitability. We seek markets where acquisition costs align with strong rental income potential, indicating healthy cash flow real estate.
Infrastructure Investment: Ongoing public and private investment in transportation, utilities, and community development signals a city’s commitment to future growth and enhances property values.
By applying these rigorous criteria, we’ve identified ten exceptional markets that are not just trending today but are fundamentally positioned for sustained growth in 2025 and beyond, offering prime opportunities for strategic multifamily real estate investing.
The Elite Ten: Top U.S. Cities for Multifamily Investment in 2025
Las Vegas, Nevada
Often misunderstood, Las Vegas has matured far beyond its reputation as merely a gambling mecca. It’s transformed into a dynamic economic hub with a burgeoning tech sector, logistics industry, and diverse hospitality landscape. The city’s pro-business environment, lack of state income tax, and relatively affordable cost of living continue to attract a steady stream of new residents, particularly from neighboring, higher-cost California. This consistent inbound migration fuels robust demand for investment property, making it a consistent performer. My projections for 2025 show continued strength.
Projected Median Property Price (2025): $430,000
Projected Occupancy Rate (2025): 92%
Projected Cap Rate (2025): 5.7%
Projected Price-to-Rent Ratio (2025): 18.5
Projected Average Rent (2025): $1,900
Las Vegas benefits from ongoing diversification efforts beyond tourism, with major companies establishing operations and expanding their footprints. This creates a resilient job market, supporting consistent rent growth. The city also represents a strong candidate for value-add multifamily strategies, as older properties can be renovated to meet contemporary tenant preferences, thereby increasing rental income and property value.
Atlanta, Georgia
Atlanta remains an economic powerhouse in the Southeast, a magnet for corporate relocations, talent, and capital. Its highly diversified economy spans tech, film production, logistics (anchored by Hartsfield-Jackson Airport), and a robust healthcare sector. The city’s sprawling metropolitan area continues to experience significant population growth, with thousands of new residents moving in each quarter, driving demand across all multifamily classes. The relatively affordable cost of living compared to other major coastal cities further enhances its appeal to both residents and passive income real estate investors.
Projected Median Property Price (2025): $415,000
Projected Occupancy Rate (2025): 89%
Projected Cap Rate (2025): 5.8%
Projected Price-to-Rent Ratio (2025): 15.5
Projected Average Rent (2025): $1,680
Atlanta’s extensive transportation network and ongoing infrastructure development further cement its status as a top-tier market. We see strong potential for both stabilized core assets and new development, particularly in suburban growth corridors surrounding major employment centers. Investors should monitor the burgeoning life sciences sector and continued expansion of tech companies which are creating high-wage jobs.
Charlotte, North Carolina
Charlotte’s ascent as a premier multifamily market is no fluke; it’s the result of sustained population growth, a booming financial services industry, and a strategic location in the high-growth Carolinas. The city consistently ranks among the fastest-growing major metros in the U.S., attracting young professionals and families alike. This demographic tailwind directly translates into robust demand for rental units, making Charlotte an exceptionally attractive destination for real estate asset management.
Projected Median Property Price (2025): $390,000
Projected Occupancy Rate (2025): 93%
Projected Cap Rate (2025): 5.7%
Projected Price-to-Rent Ratio (2025): 17
Projected Average Rent (2025): $1,850
Beyond banking, Charlotte is diversifying into tech, energy, and advanced manufacturing, ensuring a broad employment base. The city’s commitment to public transport and urban revitalization projects further enhances its appeal. Investors seeking steady cash flow real estate will find Charlotte’s fundamentals highly compelling, with a market that supports both Class A luxury and Class B workforce housing.
Tampa, Florida
Florida’s favorable tax climate (no state income tax) combined with Tampa’s rapidly expanding economy makes it a perpetual favorite for investors and residents. Tampa’s diversified economic base includes healthcare, finance, logistics, and a growing tech scene, bolstered by significant investments in its downtown and waterfront areas. The city’s population growth rate continues to outpace national averages, driven by internal migration from colder states and external migration for job opportunities. This creates a strong foundation for rental income properties.
Projected Median Property Price (2025): $380,000
Projected Occupancy Rate (2025): 91%
Projected Cap Rate (2025): 5.6%
Projected Price-to-Rent Ratio (2025): 13.5
Projected Average Rent (2025): $1,880
Tampa offers an attractive blend of lifestyle, job opportunities, and relative affordability. The long-term outlook remains exceedingly positive, making it a sound choice for investors prioritizing sustained appreciation and strong yields. Its strong multifamily cap rates are particularly appealing in a competitive landscape, allowing for solid returns even as interest rates fluctuate.
Denver, Colorado
Denver’s robust economy and consistent population growth have made it a perennial leader in multifamily performance. The Mile High City benefits from a highly educated workforce, a thriving tech industry, aerospace, and a strong presence of federal agencies. Despite a recent surge in new supply, absorption rates remain high, indicating a healthy appetite for quality rental units. Denver’s quality of life, access to outdoor recreation, and urban amenities continue to attract talent and families.
Projected Median Property Price (2025): $600,000
Projected Occupancy Rate (2025): 90.5%
Projected Cap Rate (2025): 5.3%
Projected Price-to-Rent Ratio (2025): 22.5
Projected Average Rent (2025): $1,950
While Denver’s property prices are higher than some other markets on this list, its strong economic fundamentals and projected rent growth justify the investment. The city is a prime example of a market where real estate asset management focused on efficiency and tenant experience can significantly boost returns. Investors should target Class B properties in well-located submarkets for compelling value-add multifamily plays.
Nashville, Tennessee
Nashville’s transformation over the past decade has been remarkable, evolving from “Music City” into a vibrant economic hub with growing sectors in healthcare, technology, and advanced manufacturing, alongside its iconic entertainment industry. This diversification has fueled explosive population growth and a persistent demand for housing. The city’s pro-business environment and lack of state income tax further enhance its appeal to both corporations and individuals.
Projected Median Property Price (2025): $470,000
Projected Occupancy Rate (2025): 89%
Projected Cap Rate (2025): 5.6%
Projected Price-to-Rent Ratio (2025): 18.5
Projected Average Rent (2025): $2,000
Nashville continues to attract significant institutional investment, signaling confidence in its long-term trajectory. The ongoing development of new urban districts and suburban nodes provides varied opportunities for investment property, from luxury high-rises to garden-style communities. Its robust job market and cultural vibrancy ensure strong tenant demand for the foreseeable future.
San Diego, California
San Diego’s multifamily market is characterized by a unique combination of limited supply and exceptionally strong demand. Strict zoning laws and a constrained land supply due to its geographical characteristics (mountains to the east, ocean to the west, Mexico to the south) severely restrict new development. Meanwhile, the region’s population continues to grow, driven by its unparalleled quality of life, robust tech and biotech sectors, and military presence. This creates a supply-demand imbalance highly favorable to landlords, translating into superior rent growth and appreciation.
Projected Median Property Price (2025): $900,000
Projected Occupancy Rate (2025): 96%
Projected Cap Rate (2025): 4.8%
Projected Price-to-Rent Ratio (2025): 23.5
Projected Average Rent (2025): $2,700
While acquisition costs are high, the long-term appreciation potential and resilience of the San Diego market make it an attractive option for sophisticated investors focused on capital appreciation real estate and steady inflation hedge real estate. The city’s economic diversity and desirability ensure that demand for rental housing will continue to outstrip supply, supporting premium rents and robust asset performance.
Salt Lake City, Utah
Salt Lake City has emerged as a dynamic hub, shedding its traditional image to become a magnet for tech companies, outdoor enthusiasts, and families seeking a high quality of life at a more accessible cost than coastal metros. The “Silicon Slopes” phenomenon has created a robust job market, attracting a young, educated workforce that drives strong demand for multifamily housing. The city benefits from continuous investment in its infrastructure and an attractive natural environment.
Projected Median Property Price (2025): $540,000
Projected Occupancy Rate (2025): 95%
Projected Cap Rate (2025): 5.7%
Projected Price-to-Rent Ratio (2025): 24.5
Projected Average Rent (2025): $1,800
Salt Lake City’s impressive population growth, combined with its burgeoning tech scene and relative affordability, positions it as a top contender for multifamily real estate investing. Investors can find opportunities across various property types, from urban infill developments to suburban apartment communities, all benefiting from the city’s strong economic tailwinds and high projected occupancy rates.
Columbus, Ohio
Columbus stands out as a high-potential emerging market in the Midwest, offering an enticing blend of solid growth and exceptional affordability. As the state capital and home to Ohio State University, it boasts a stable and diverse economy, anchored by education, healthcare, technology, and a burgeoning logistics sector. The city has seen consistent population growth and significant public and private investment, making it a compelling choice for investors seeking strong returns without the premium prices of coastal markets.
Projected Median Property Price (2025): $290,000
Projected Occupancy Rate (2025): 93%
Projected Cap Rate (2025): 6.9%
Projected Price-to-Rent Ratio (2025): 14.5
Projected Average Rent (2025): $1,600
Columbus’s unique market conditions—high growth potential coupled with attractive entry prices and some of the best multifamily cap rates—make it an ideal location for strategic investment property acquisitions. It offers an excellent environment for passive income real estate investors looking for strong cash flow and long-term appreciation in a resilient Midwest hub. The city’s progressive development and diverse economic base ensure sustained tenant demand.
Dallas, Texas
Dallas consistently ranks among the nation’s largest and most dynamic apartment markets, and its trajectory for 2025 remains exceptionally strong. The city benefits from unparalleled job growth, a diverse economy spanning finance, technology, logistics, and corporate headquarters, and a business-friendly environment that includes no state income tax. Dallas’s central location and robust infrastructure make it a logistical hub, attracting corporations and talent at an impressive rate.
Projected Median Property Price (2025): $405,000
Projected Occupancy Rate (2025): 90%
Projected Cap Rate (2025): 5.4%
Projected Price-to-Rent Ratio (2025): 17.5
Projected Average Rent (2025): $1,900
The Dallas-Fort Worth metroplex continues to expand, offering a wide array of submarkets and investment opportunities, from urban core Class A properties to suburban workforce housing. The sheer scale and momentum of this market provide a strong foundation for long-term real estate strategy and offer significant potential for both cash flow real estate and capital appreciation real estate. The ongoing corporate relocations and population influx ensure that demand for quality multifamily housing will remain robust.
Crafting Your Multifamily Strategy for 2025 and Beyond
Identifying the right markets is just the first step in a successful multifamily investment journey. The 2025 landscape, while promising, still demands a sophisticated, data-driven approach. Beyond geographic selection, investors must carefully consider property-specific due diligence, robust property management solutions, and a clear understanding of their investment objectives—whether it’s maximizing passive income real estate, focusing on value-add multifamily projects, or leveraging the power of real estate syndication for larger ventures.
The current environment, characterized by moderating interest rates and a rebalancing supply-demand dynamic, creates an opportune moment. This is a period where patient, well-informed investors can secure assets that will perform exceptionally well over the next decade. The cities highlighted above represent the pinnacle of opportunity, offering strong economic fundamentals, growing populations, and resilient rental markets. They are not merely locations; they are strategic points on the map where smart capital can generate significant returns and build lasting wealth.
Unlock Your Multifamily Investment Potential
The opportunity in multifamily real estate in 2025 is substantial, but navigating its complexities requires expert guidance and unparalleled market intelligence. Don’t leave your investment success to chance.
Are you ready to translate these insights into actionable investment strategies and acquire high-performing multifamily assets in these prime markets? Reach out today to explore how our decade of experience and deep market understanding can help you achieve your financial objectives and build a resilient, high-yield real estate portfolio.
